Courses Offered


Galway, Ireland,

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Current Course Catalog Subject: Marketing

  • Creating Skills for Entrepreneurs

    Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator and author. In this free online course he explains what the best qualities of serial entrepreneurs are and the five biggest mistakes that entrepreneurs make. He discusses the five critical skills that entrepreneurs need: leadership, communication, decision-making, being a team player and the ability to telescope. He explains the vital importance of sales skills and recruiting people to sell for you. This course will show you how the timing of an idea is very important and why it is very difficult to call. Kaplan shares his advice on the types of risks that companies face when they start off and how the trick is to get the risk out as soon as possible. He discusses the best time to start a business, why he admires and respects business leaders such as Bill Gates and Jeff Bezos and how to establish culture and values in a company early on. He also talks about how roles change within a company when there is a transition away from RandD. This course will be of great interest to business professionals, entrepreneurs, business students and anyone with a general interest in gaining a better knowledge and understanding of the critical skills needed by entrepreneurs to create successful businesses.

  • Customer Service Training

    Good customer service is of vital importance for all businesses, large or small. It can have a direct impact on customer loyalty and where potential customers choose to spend their money. Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business. It will benefit anyone who deals directly with a business or organisations customers. You will gain a thorough knowledge and understanding of the key aspects of customer service and become confident in handling enquiries, complaints, and communications.

  • Discovering and Meeting Market Needs

    This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her companys target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.

  • Fundamentals of Marketing Your Business Online

    In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

  • Growth Strategies for Business

    Having worked hard to create a business many entrepreneurs and business people then find it a struggle to grow their business. This free online course looks at the important factors when growing a business internationally. The course reviews growth strategies for companies, international marketing, adding products and services, and factors involved in international business. This course is ideal for business professionals, or those who are interested in starting their own business, and who want to learn more about the factors involved in a growing business.

  • Social Networking and Viral Marketing Using Facebook

    Facebook is the leading social networking Web site with over 500 million users. Chris Farrell, voted Number 1 Internet Marketer, explains in this free online course what Facebook is about, how to set up a Facebook account, how to set privacy settings, how to set up your personal profile, what the wall is, and how Facebook has become such an important component of online viral marketing. This course is ideal for those who want to use Facebook for social networking and online viral marketing but lack the skills or knowledge to do it.

  • Understanding Your Customers to Drive Sales

    Tien Tzuo is Chief Strategy Officer with, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

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