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Jeff Hawkins is the co-founder of Palm and Handspring and is the architect of many computing products such as the PalmPilot and the Treo smartphone. In this course he will take you on a journey through his career, how he became an entrepreneur and the importance of believing in your product. He teaches valuable lessons about the importance of experience, following your passions and how to keep a work/life balance. He discusses how to design successful products, the role of market research and the need to continuously test products. In terms of the company workplace, he talks about how a good business culture and a strong human resources policy are vital. You will also learn about the importance and inevitability of portable technology.
AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be todays leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest.
Steve Blank is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering. In this free online course he goes through a checklist of questions and answers that will be helpful to any new business leader. He offers insights and case studies from industry and new technology companies. He focuses on important areas for business start-ups including market opportunity, market regulations and distribution, competitors and complimentors, and technology breakthroughs.
Guy Kawasaki is best known as chief evangelist of Apple. In this free online course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire infected people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a mensch.
Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator and author. In this free online course he explains what the best qualities of serial entrepreneurs are and the five biggest mistakes that entrepreneurs make. He discusses the five critical skills that entrepreneurs need: leadership, communication, decision-making, being a team player and the ability to telescope. He explains the vital importance of sales skills and recruiting people to sell for you. This course will show you how the timing of an idea is very important and why it is very difficult to call. Kaplan shares his advice on the types of risks that companies face when they start off and how the trick is to get the risk out as soon as possible.
eBay is now a household name as during the past decade it has become the worlds leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business. In this online course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the worlds leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal. This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.
Entrepreneurship is the cornerstone of any modern economy. Everyday entrepreneurs around the world are starting their own business. This course examines characteristics of entrepreneurs and also examines the kind of business models and marketing strategies an entrepreneur can use to start a business. This course is ideal for anyone who wants to learn more about entrepreneurship or who may be thinking about starting their own business.
William Sahlman is one of the worlds leading authorities on entrepreneurship. As a professor at Harvard Business School, his research focuses on investment and financing decisions made in entrepreneurial ventures at all stages of their development. In this free online course, Professor Sahlman explains why the best money comes from customers not venture capitalists. He describes the key elements of an entrepreneurial venture using the example of John Osher who developed the spin toothbrush. You will learn how to achieve the greatest value by changing the relationship of these elements to one another. He identifies important factors to improve entrepreneurial success. He focuses on what drives entrepreneurs, the importance of recognising opportunity and dealing with change. He discusses how your organisation depends on great people and what to look for when hiring. This course will be of great interest to business professionals and students looking for greater knowledge and understanding of the key elements of entrepreneurial success.
Donna Novitsky has many years of experience as both an entrepreneur and venture capitalist. She is CEO of Big Tent Design and was formerly venture capitalist at Mohr Davidow Ventures. Her motto is Go big or dont go! and this has driven her work as both entrepreneur and venture capitalist. In this course, you can listen to Donna Novitsky as she explains why entrepreneurs should think big when they are investing so much of their time, energy and passion into creating a business. She also explains how to differentiate between the roles of entrepreneurs and venture capitalists in areas such as business strategy and execution, technology and team building, business diversity and singular focus.